From Galactapedia, the free interstellar encyclopedia
This is a fishy “tail” about the Ungoldfish species…
The Ungoldfish (ˌʌnˈgəʊldfɪʃ ) are close cousins to the Babel fish, the small, leech-like creature whose existence was first popularized in The Hitchhikers Guide to the Galaxy. Whereas the Babel fish is a universal translator of language between any species, the Ungoldfish is more specialized: The Ungoldfish possesses a remarkable ability to translate flat, murky marketing messages into stellar, interactive journeys and stories that attract, delight, and convert buying audiences around the world. No surprise since the DNA profiles of the Babel fish and the Ungoldfish are nearly 99% identical.
As a species, the Ungoldfish are clever, fun-loving, and peaceful, yet mischievously daring. Indigenous to the planet Fabulon, the Ungoldfish are revered intergalactically for their unwavering integrity, impeccable artistic taste, and attention to creative detail. Their ethical business and marketing practices are considered beyond reproach, even by the most unscrupulous of galactic characters.
Unlike the Babel fish, the Ungoldfish does not need to be inserted into one’s ear to activate their extraordinary translation abilities. Instead, the Ungoldfish does its best work when positioned in proximity to one’s heart. This makes a lot of sense when you consider that the heart (love and passion) serves as a “mission control” of sorts for information being transmitted between the head (logic) and the gut (intuition).
The prodigious superpowers of the Ungoldfish are attributed to their highly-advanced lateral line system, a strip of sensory organs running along both sides of their bodies. In earth-bound aquatic vertebrates, for example, the lateral line system detects movement, vibration, and pressure gradients in the surrounding water. In contradistinction, the lateral lines of the Ungoldfish also include highly-evolved sensors that enable them to tap into the supreme source of where stellar marketing messages come from.
The Ungoldfish credo is profound in its simplicity: Why find your place in the world, when it’s far more fun to make your place in the world?!?
Though perfectly happy lapping about in calm, temperate waters, the Ungoldfish enjoy interstellar joyriding via – surprise, surprise – wormholes, especially when called upon to save a perfectly good business from its tragically boring marketing messages.
Hurrah! They’ve brought new meaning to the saying, Have Ungoldfish, will travel.
If you’re an ambitious entrepreneur or business owner with a bold vision, a big heart, and a ton of guts, it’s clearly in your best interests to stay on good terms with your friendly, neighborhood Ungoldfish.
Hint: For a job masterfully done, fresh mango chunks, dipped in molten chocolate, and drizzled with blood orange juice are known to reliably do the trick.
As John Lennon so eloquently put it, “Life is what happens while you’re busy making other plans.”
At the age of 17, I decided to become a plastic surgeon after an oversized reconstructive surgery book found me while I was passing the time in a hospital library. Go figure.
Fifteen years later my dream was a reality (and yes, that really IS a long time!). But I happily told people that I was going to die at the age of 103 in the middle of doing surgery or possibly chasing down a ball on the tennis court.
However, what follows is a list of things I NEVER imagined would happen:
That said, there are a few things I got REALLY right:
What I LOVE most about being part of the team at Ungoldfish is that it’s a creative laboratory where the lines between work and play cease to exist. That’s always been my dream.
Everything about Ungoldfish draws energy toward the sweet spot that perfectly aligns passion, a sense of purpose, skills, and creative power to create an EXPERIENCE that profoundly influences the user.
As I’m frequently reminding my two teenage boys, experiences are WAY more important than things… not only in everyday life but also, and especially, in the world of entrepreneurial persuasion and marketing.
P.S. A few things not many people know about me – I have three-octave vocal range, a crazy dog named Penny who thinks she should be driving cars (don’t ask), and can often be found schlepping around car junkyards and thrift stores in the Seattle area with my sons in search of parts for their DIY electronics and car-building projects.