We've Been Expecting You! Interactive Marketing

But something’s not quite working right for you. . .

What is it?

Are you guilty of copycat marketing, but don’t know what else to do?
Have you tried hiring millennial marketing wizards but you haven’t struck gold with that either?
Do you bounce around like a ping-pong ball from one marketing tactic and tool to another?

It’s like a black hole: With the best of intentions, you get sucked into following the marketers who make the most noise. After all, they must know something you don’t, right?

Before you know it, you’re just another noise-maker, lost in the crowd.

You know in your heart that it doesn’t quite feel right. But you rationalize that it’s okay because everyone else is doing it, too.

The result? Wasted web traffic, awkward live encounters, lost opportunities to be of service, and missed sales goals. And lots of discomfort and restless nights (and days) due to constant worry and anxiety.

All in all, a lousy experience for you and your potential buyers.

No freedom to be found here.

But the real question is…

How the heck are you going to grab the attention of the people who matter the most if your marketing looks, feels, and sounds just like everyone else’s?

Well, you’re not. Period.

You’ll never achieve escape velocity with a malfunctioning marketing engine.

Now imagine for a moment…

If you could wave a magic wand, what would you want more of?

*select one or more that apply:

More and better quality leads

Better qualified prospects

More conversations into sales

A stronger and more predictable cashflow

More profit in your pocket

If you want any or all of the above, you need to tell a bigger, bolder story about your brand and the value you deliver.

“People don’t really buy your product, solution, or idea; they buy the stories that are attached to it.”

– Michael Margolis, author of Believe Me: A Storytelling Manifesto for Change Makers and Innovators

There you go!

Simply put, if you want more leads and sales, you need to tell your business story in a way that captivates the attention, interest, and desire of your best audience.

How do you breathe life into YOUR story?

The magic happens when your words, visuals, and ‘vibe’ work together to create an unforgettable experience that seals the deal.

Clearly, great marketing MUST engage, touch, move, and inspire your audience.

That means your marketing has a lot of heavy lifting to do:
Your marketing content needs to convert.

Whether your marketing is converting for you or not, the underlying problem with most marketing messaging is that it’s “one-dimensional”.

One-dimensional content needs to be really, really good
and work really, really hard to convert

Alright…

Then how about doing this, instead…

Create multi-dimensional marketing that is:

Just like during a face-to-face conversation, multi-dimensional marketing boosts conversions by transforming the context of your message and makes it more relevant in the minds, hearts (and bellys) of your audience.

How can your audience say ‘no’ to that?!?

Well, what do you think? Does this make any sense?